5 Rules of Web Site Design
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Don't Upset the users
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Keep Colors "SANE" i.e. no dark text
on a dark background, etc. Also keep the links up to date, and
descriptions accurate
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Keep the Site Consistent
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Avoid the pages from Outerspace. Each page
should look similar to the other pages on the site.
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Keep the Site easy to Navigate
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If they go to another page in your site,
make it easy for them to get back.
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Avoid Clown Pants
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Make the page design nice, and try to avoid
using every font size and color, etc.
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Avoid Monster Pages
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Unless you really need all the information
to be on one page, break it up and make it faster to download and
find things on.